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35 ChatGPT Prompts for Event Planners: Timelines, Vendor Management, and Attendee Experiences That Work

Event planning is logistics under pressure. You're managing 40 vendors, 500 attendees, a budget that's already been cut twice, and a client who just changed the theme three weeks out.

ChatGPT doesn't manage the chaos. But it drafts the vendor RFPs, builds the run-of-show, writes the attendee emails, and generates the post-event reports — so your hours go toward the decisions that require your experience and relationships.

These 35 prompts cover the full event lifecycle from concept to close-out. Each uses bracket placeholders. Replace them with your real event details before running.


1. Event Concept and Strategy

The brief defines the event. Get this right and every subsequent decision is easier. These prompts turn a client conversation into a clear strategic foundation.

Prompt 1 — Event concept brief

Write an event concept brief for the following event:

Client/organization: [NAME]
Event type: [CONFERENCE / GALA / CORPORATE RETREAT / PRODUCT LAUNCH / TRADE SHOW / ETC.]
Audience: [WHO WILL ATTEND AND APPROXIMATELY HOW MANY]
Purpose: [WHAT THE EVENT IS MEANT TO ACHIEVE]
Date and location: [DATE, CITY, VENUE IF KNOWN]
Budget: [APPROXIMATE RANGE]

The brief should include:
- Event theme and positioning statement
- Three core experience goals (what attendees should feel, learn, or do)
- Three elements that will make this event memorable
- Success metrics (how we know the event worked)
- Key risks and initial mitigation ideas
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Prompt 2 — Discovery questions for client intake

Write a set of discovery questions to ask a new client at the first planning meeting for a [EVENT TYPE].

The questions should uncover:
- The business or strategic objective behind the event
- Budget flexibility and non-negotiables
- Audience profile and expectations
- Constraints (dates, venues, brand guidelines, approvals)
- How success will be measured and by whom
- Past event history and what worked or failed

Include 3 warm-up relationship questions, 8 core event strategy questions, and 3 post-meeting questions to send via email if they weren't covered. Provide one follow-up probe for the 3 most important questions.
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Prompt 3 — Event positioning statement

Write a one-paragraph event positioning statement for:

Event name: [NAME]
Event type: [TYPE]
Host organization: [ORGANIZATION]
Target attendee: [WHO THEY ARE AND WHAT THEY DO]
Core promise: [WHAT THEY WILL GET FROM ATTENDING]
Differentiation: [WHAT MAKES THIS DIFFERENT FROM OTHER EVENTS IN THIS SPACE]

The positioning statement will be used to:
- Guide all creative and copy decisions
- Brief vendors and partners
- Write the event website and marketing copy

Write in third person. Under 100 words.
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Prompt 4 — Event budget allocation framework

Create an initial budget allocation framework for a [EVENT TYPE] with a total budget of [AMOUNT].

Expected attendance: [NUMBER]
Location type: [IN-PERSON / VIRTUAL / HYBRID]
Event duration: [HOURS OR DAYS]
Client priority categories: [LIST WHAT THEY CARE MOST ABOUT — e.g., production quality, food and beverage, speaker experience]

Allocate the budget across these categories:
- Venue and logistics
- Food and beverage
- Audio/visual and production
- Entertainment and programming
- Marketing and communications
- Staffing
- Contingency (minimum 10%)

Show as percentages and dollar amounts. Flag where the biggest trade-off decisions will arise.
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Prompt 5 — Event risk register

Create a risk register for [EVENT NAME], a [EVENT TYPE] with [ATTENDANCE] expected on [DATE] in [LOCATION].

Identify at least 12 risks across these categories:
- Weather and venue
- Vendor/supplier
- Technology and AV
- Speaker or talent
- Health and safety
- Budget and financial
- Attendance and registration
- Reputational or PR

For each risk:
- Likelihood (1-3)
- Impact (1-3)
- Risk score
- Mitigation strategy
- Contingency if mitigation fails
- Owner

Sort by risk score descending.
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2. Budget Planning and Vendor Negotiations

Events live and die on vendor relationships. These prompts handle procurement, negotiation, and financial management.

Prompt 6 — Venue RFP

Write a Request for Proposal (RFP) for an event venue to host [EVENT NAME].

Event details:
- Date: [DATE]
- Expected attendance: [NUMBER]
- Event type: [TYPE]
- Activities: [LIST — e.g., general sessions, breakouts, dinner, exhibition]
- Location preference: [CITY OR AREA]
- Budget range for venue: [RANGE]

The RFP should request:
- Venue capacity and room configurations
- F&B minimums and catering options
- AV/technology capabilities
- Accommodation room block options
- Accessibility features
- Deposit, payment terms, and cancellation policy
- References from similar events

Include evaluation criteria we'll use to compare proposals.
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Prompt 7 — Vendor comparison matrix

Create a vendor comparison matrix for selecting [VENDOR TYPE — e.g., caterer, AV company, photographer] for [EVENT NAME].

Vendors being evaluated: [LIST VENDOR NAMES]
Budget: [BUDGET FOR THIS VENDOR CATEGORY]
Non-negotiable requirements: [LIST]

Evaluation criteria (customize as needed):
- Price vs. budget fit
- Portfolio and relevant experience
- References and reputation
- Contract flexibility
- Responsiveness in the RFP process
- Unique value or differentiator

Create a weighted scoring matrix where weights reflect our priorities. Score each vendor from 1-5 per criterion. Include a recommendation with rationale.
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Prompt 8 — Vendor negotiation brief

Prepare a negotiation brief for a call with [VENDOR NAME] about their proposal for [EVENT NAME].

Their proposal: [SUMMARY OF WHAT THEY'VE OFFERED AND AT WHAT PRICE]
Our budget: [WHAT WE CAN ACTUALLY SPEND]
Gap to close: [DIFFERENCE]
What we value most in their proposal: [THE THINGS WE DON'T WANT TO LOSE]
What we're flexible on: [WHAT WE COULD GIVE UP]

For the negotiation call:
- Opening statement
- 3 points of leverage we have
- 3 concessions we could offer (in order of preference)
- Fallback position (what we'd accept as minimum terms)
- Walk-away point (what makes this vendor not worth pursuing)
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Prompt 9 — Budget tracking template

Create a budget tracking template for [EVENT NAME] with a total budget of [AMOUNT].

Budget categories: [LIST OR USE STANDARD EVENT CATEGORIES]
Tracking fields needed:
- Budgeted amount
- Contracted/committed amount
- Invoiced amount
- Paid amount
- Variance
- Notes

Add:
- A summary section at the top showing total budget, total committed, total paid, and remaining budget
- A flag system for items that are over budget or at risk
- A section for budget changes and approvals log

Format as a spreadsheet structure with clear column headers and formulas noted.
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Prompt 10 — Vendor contract checklist

Create a vendor contract review checklist for event contracts.

Use for: [VENUE / CATERING / AV / SPEAKERS / ENTERTAINMENT]

The checklist should verify:
- Services scope and deliverables (specific, not vague)
- Pricing and payment schedule
- Cancellation and attrition clauses
- Force majeure language
- Liability and insurance requirements
- Intellectual property rights (for photography, video, branded content)
- Performance standards and remedies
- Exclusivity clauses
- Amendment process

Flag the 3 most commonly problematic clauses in [VENUE / CATERING / AV] contracts and what to look for.
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3. Timeline and Project Management

Events are deadline-driven. These prompts build the project management infrastructure.

Prompt 11 — Master event timeline

Create a master planning timeline for [EVENT NAME], scheduled for [DATE].

Event details:
- Type: [EVENT TYPE]
- Scale: [ATTENDANCE, NUMBER OF SESSIONS, LOCATIONS]
- Today's date: [DATE — so we can calculate backwards]

Build a reverse timeline from event day to now with milestones for:
- Venue and vendor contracts
- Speaker/talent confirmation
- Marketing and registration launch
- Sponsorship deadlines
- AV and production planning
- Attendee communications
- Week-of preparation
- Day-of execution
- Post-event close-out

Mark critical path items (if delayed, the whole event is affected) in bold.
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Prompt 12 — Run of show

Write a run of show (ROS) for [EVENT NAME] on [DATE].

Venue: [VENUE NAME]
Event type: [TYPE]
Program: [PASTE YOUR AGENDA OR LIST THE PROGRAM ELEMENTS]

For each agenda item, include:
- Start time and end time
- Owner/responsible party
- Location (room or stage)
- AV/tech requirements
- Cue notes for stage manager or AV team
- Pre-event prep notes (setup required before this item)
- Buffer notes (where there's flex time built in)

Flag hard stops (items that cannot run over) in bold. Format as a table.
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Prompt 13 — Day-of coordinator briefing

Write a day-of briefing document for [EVENT NAME] staff and volunteers.

Event date: [DATE]
Venue: [VENUE]
Total staff/volunteers: [NUMBER AND ROLES]
Event schedule: [SUMMARY]

The briefing should cover:
- Event overview and goals (1 paragraph)
- Staff roles and responsibilities (table)
- Venue layout and key locations
- Communication protocol (who to contact for what, radio channels)
- Escalation chain for problems
- Common scenarios and how to handle them
- What "success" looks like at the end of the day

Format for printing as a 1-2 page handout.
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Prompt 14 — Contingency plan

Write a contingency plan for [EVENT NAME] addressing the following scenarios:

1. [SCENARIO 1 — e.g., keynote speaker cancels day-of]
2. [SCENARIO 2 — e.g., AV system failure during main session]
3. [SCENARIO 3 — e.g., venue becomes unavailable 2 weeks before]
4. [SCENARIO 4 — e.g., severe weather forces indoor event outdoors]
5. [SCENARIO 5 — e.g., attendance is 30% lower or higher than projected]

For each scenario:
- Trigger (how do we know this is happening)
- Immediate response (first 15 minutes)
- Communication plan (who to tell and how)
- Resolution options (ranked by preference)
- Resources needed and who has authority to approve them
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Prompt 15 — Post-event debrief agenda

Write an agenda for a 90-minute post-event debrief meeting for the team who planned [EVENT NAME].

Event overview: [BRIEF DESCRIPTION — TYPE, DATE, SCALE]
Team size: [NUMBER]
Key stakeholders attending debrief: [ROLES]

Agenda should cover:
- What went well (20 min — structured, not just verbal)
- What didn't go as planned (25 min — blameless, focused on process not people)
- Attendee feedback summary (15 min)
- Vendor performance review (10 min)
- Budget actuals vs. plan (10 min)
- Action items for next event (10 min)

Include specific discussion questions for each section and a documentation template to capture outputs.
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4. Attendee Communication and Marketing

Attendance doesn't happen by accident. These prompts drive registration, preparation, and experience.

Prompt 16 — Event invitation email

Write an invitation email for [EVENT NAME].

Event details:
- Type and theme: [DESCRIPTION]
- Date, time, location: [DETAILS]
- Audience: [WHO YOU'RE INVITING]
- Key speakers or highlights: [LIST]
- Registration link: [URL]
- Deadline or capacity limit: [IF APPLICABLE]

The email should:
- Open with a compelling reason to attend (not a description of the event)
- Make the value proposition clear in 3 bullets
- Create urgency without being pushy
- Have one clear CTA
- Be under 300 words

Include subject line and preview text.
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Prompt 17 — Registration confirmation and pre-event sequence

Write a 3-email pre-event sequence for registered attendees of [EVENT NAME].

Email 1 (Immediately after registration): Confirmation + what to expect
Email 2 ([X] weeks before event): Practical details (agenda, travel, logistics)
Email 3 (2 days before event): Final prep checklist + what to bring

Each email should:
- Reinforce excitement and value
- Give one actionable next step
- Be under 250 words

Include subject lines. The sequence should feel like helpful preparation, not just automated reminders.
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Prompt 18 — Speaker/VIP invitation

Write an invitation email to [SPEAKER NAME], [TITLE/ROLE], inviting them to speak at [EVENT NAME].

Event details:
- Date and location: [DETAILS]
- Audience: [NUMBER AND PROFILE]
- Format requested: [KEYNOTE / PANEL / WORKSHOP / ETC.]
- Topic suggestion: [TOPIC IDEA]
- Honorarium or compensation: [AMOUNT OR "TO BE DISCUSSED"]

The email should:
- Open by noting something specific about their work that makes them right for this event
- Describe the audience clearly and why this is a good opportunity for them
- Make the request specific and easy to respond to
- Leave the door open for topic collaboration

Keep it under 250 words. This is the first touch — not the full brief.
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Prompt 19 — Attendee FAQ page

Write a comprehensive FAQ page for [EVENT NAME] attendee registration.

Event type: [TYPE]
Date and location: [DETAILS]
Common questions attendees ask about:
- Registration and tickets
- Location and parking/transit
- Schedule and programming
- Accessibility and accommodations
- Photography and recording policy
- What to wear
- Networking and social events

For each question: write a clear, friendly answer. Flag any question where the answer needs further information from the client or venue. Organize by category with anchor links.
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Prompt 20 — Social media content plan

Create a social media content plan for [EVENT NAME] across [PLATFORMS — e.g., LinkedIn, Instagram, Twitter/X].

Event date: [DATE]
Launch date for marketing: [DATE]
Key highlights worth promoting: [SPEAKERS, FEATURES, UNIQUE ELEMENTS]
Hashtag: [HASHTAG]

Plan for three phases:
- Pre-event (6 weeks to day-of): Build anticipation and drive registration
- Live event: Real-time engagement and FOMO creation
- Post-event: Gratitude, highlights, and registration capture for next year

For each week: 2-3 post ideas per platform with copy direction (not full copy), recommended content type (photo, video, story, poll), and optimal posting time.
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5. Day-Of Coordination

When the event is live, there's no time to think. These prompts build the infrastructure that keeps everything on track.

Prompt 21 — Venue setup checklist

Create a venue setup checklist for [EVENT NAME] at [VENUE NAME].

Event type: [TYPE]
Rooms/spaces in use: [LIST WITH PURPOSES — e.g., main ballroom for dinner, Room 3 for breakouts]
Setup start time: [TIME]
Event start time: [TIME]

For each space, include:
- Furniture and layout requirements
- AV/tech setup items
- Signage and branding elements
- F&B setup items
- Registration/check-in area items
- Accessibility requirements
- Pre-event inspection checklist (what to check before doors open)

Flag items that require venue staff vs. event staff vs. vendor.
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Prompt 22 — Registration desk SOP

Write a standard operating procedure for the registration desk at [EVENT NAME].

Expected attendance: [NUMBER]
Check-in window: [START TO END TIME]
Technology in use: [CHECK-IN APP / PAPER LIST / BADGE PRINTER / ETC.]
Staff at registration: [NUMBER AND ROLES]

SOP should cover:
- Setup steps before doors open
- Standard check-in flow (step by step)
- How to handle: late additions, name changes, group check-ins, VIP arrivals
- What to do when the system fails
- End-of-check-in close-out steps
- Escalation protocol for complaints at the desk
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Prompt 23 — Communications log template

Create a day-of event communications log template for [EVENT NAME].

The log will be used by the event director to track:
- Issues that arise and how they were resolved
- Vendor communications
- Last-minute changes to program or logistics
- Attendee incidents or complaints
- Budget decisions made on the day

Format as a running log with fields for: time, issue/communication type, who reported it, action taken, resolution, and who is responsible for follow-up.

Include a pre-populated section with known time-sensitive items for the specific event day.
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Prompt 24 — Speaker briefing document

Write a speaker briefing document for [SPEAKER NAME] presenting at [EVENT NAME].

Session details:
- Title: [SESSION TITLE]
- Date, time, location: [DETAILS]
- Format: [KEYNOTE / PANEL / WORKSHOP]
- Allocated time: [DURATION]
- Audience: [NUMBER AND PROFILE]

The briefing should cover:
- Event overview and context (2 paragraphs)
- Audience expectations and sophistication level
- Room setup and AV available
- What to bring (slides, handouts, tech requirements)
- Timing protocol (when to arrive, where to check in, Q&A format)
- Points of contact day-of
- Social sharing guidelines and hashtag
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Prompt 25 — Incident report template

Create an incident report template for events, compliant with standard duty of care requirements.

The template should capture:
- Date, time, location of incident
- Persons involved (attendee, staff, vendor, third party)
- Description of what happened (factual, no opinion)
- Witness information
- First aid or emergency services involvement
- Venue notification
- Organizational notification chain
- Actions taken
- Follow-up required

Add a guidance note to the person completing the form reminding them to be factual, not speculative, and to preserve any physical evidence. The template should be completable within 10 minutes.
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6. Sponsor and Partner Management

Sponsors fund events. Partners amplify them. These prompts handle the relationships that make both work.

Prompt 26 — Sponsorship prospectus

Write a sponsorship prospectus for [EVENT NAME].

Event overview: [TYPE, DATE, LOCATION, EXPECTED ATTENDANCE]
Audience profile: [WHO ATTENDS — demographics, professional profile, buying power]
Sponsor categories you're seeking: [e.g., title, gold, silver, media, in-kind]

For each tier:
- Price
- Package inclusions (logo placement, speaking opportunity, booth, tickets, digital exposure)
- Estimated impressions or reach for each inclusion
- Exclusivity terms if applicable

End with a "why sponsor" section (3 compelling reasons specific to this event's audience) and clear next steps for interested sponsors.
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Prompt 27 — Sponsor onboarding email

Write an onboarding email to a confirmed sponsor of [EVENT NAME].

Sponsor name: [COMPANY]
Sponsorship tier: [TIER AND AMOUNT]
Inclusions agreed: [LIST]
Key upcoming deadlines: [LOGO DUE DATE, AD DEADLINE, BOOTH SETUP, ETC.]
Their point of contact on our team: [NAME AND EMAIL]

The email should:
- Thank them genuinely without sounding like a form letter
- Confirm all agreed inclusions
- List the 3 most urgent action items with due dates
- Set expectations for how communication will work going forward
- Attach or reference the deadline matrix

Under 300 words.
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Prompt 28 — Sponsor ROI report

Write a post-event sponsor ROI report for [SPONSOR NAME], a [TIER] sponsor of [EVENT NAME].

Sponsor investment: [AMOUNT]
Inclusions delivered: [LIST — e.g., logo on materials, speaking slot, booth]
Event metrics: [ATTENDANCE, REACH, ENGAGEMENT METRICS]
Sponsor-specific tracking: [e.g., booth scans, lead list size, session attendance, website clicks from event]

The report should:
- Present the metrics clearly with context (e.g., "2,400 unique attendees with 73% matching your target buyer profile")
- Calculate estimated media value or reach value where possible
- Document each promised inclusion and confirm delivery
- End with a re-engagement offer for next year

Keep it under 2 pages. Professional but warm in tone.
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Prompt 29 — Exhibitor kit

Write an exhibitor kit for [EVENT NAME] for sponsors with booth presence.

Event details: [DATE, VENUE, SETUP TIMES]
Booth sizes available: [LIST]
Venue rules: [KEY RESTRICTIONS — e.g., no hard-wall displays, noise levels, electrical limits]

The kit should include:
- Booth specifications and dimensions
- Move-in and move-out schedule
- What's provided vs. what they bring
- Power, Wi-Fi, and equipment ordering instructions
- Catering and staffing rules
- Signage guidelines (brand standards compliance)
- Emergency and venue contacts
- FAQ for first-time exhibitors
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Prompt 30 — Media and press partner brief

Write a media/press partner brief for [EVENT NAME].

Event overview: [TYPE, DATE, SCALE]
Newsworthy angles: [WHAT'S INTERESTING TO PRESS — speakers, announcements, first-of-kind element]
Press access: [WHAT MEDIA CAN DO — attend, photograph, interview speakers, exclusive sessions]
Accreditation process: [HOW THEY APPLY AND WHAT THEY RECEIVE]
On-site press support: [WHO THEY WORK WITH]

The brief should give journalists what they need to pitch a story. Include a "5 story angles" section with specific pitchable angles and the spokesperson for each.
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7. Post-Event Reporting and Follow-Up

The event ends. The work doesn't. These prompts handle the close-out communications and documentation.

Prompt 31 — Post-event thank you email

Write a post-event thank you email to attendees of [EVENT NAME].

Event date: [DATE]
Highlights worth referencing: [2-3 MEMORABLE MOMENTS OR ANNOUNCEMENTS]
Next steps you want them to take: [e.g., complete survey, download resources, register for next year]
Survey link (if applicable): [LINK]
Next event date (if applicable): [DATE]

The email should:
- Feel warm and specific to this event — not generic
- Reference something that made this event particular
- Have one primary CTA and one secondary
- Be under 250 words
- Send within 48 hours of event close
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Prompt 32 — Post-event survey

Write a post-event survey for [EVENT NAME] targeting [ATTENDEES / SPEAKERS / SPONSORS].

Event type: [TYPE]
Evaluation goals: [WHAT YOU WANT TO LEARN — e.g., overall satisfaction, session quality, logistics, likelihood to return]

Survey design:
- 8-12 questions maximum
- Mix of rating scales (1-5 or NPS format), multiple choice, and 2-3 open text
- Start with overall satisfaction question
- End with one open-ended "anything else" question

For each question: the question text, response format, and what you'll do with the data. Keep completion time under 5 minutes.
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Prompt 33 — Event recap report

Write a post-event recap report for [EVENT NAME] for the client/stakeholder review.

Event overview: [DATE, LOCATION, TYPE]
Attendance: [ACTUAL VS. TARGET]
Budget: [ACTUAL VS. BUDGET — summarized]
Key program moments: [LIST 3-5]
Quantitative results: [SURVEY SCORES, ENGAGEMENT METRICS, SOCIAL REACH, ETC.]
Sponsor/partner delivery: [SUMMARY]
What worked: [TOP 3]
What to improve: [TOP 3]
Recommendations for next year: [LIST]

Format as a professional 2-3 page document with an executive summary (one page) and appendix sections for budget detail and survey data.
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Prompt 34 — Vendor performance review

Write a vendor performance review for [VENDOR NAME] who provided [SERVICES] for [EVENT NAME].

Contracted deliverables: [WHAT THEY WERE SUPPOSED TO DO]
Actual performance: [WHAT HAPPENED — be specific and factual]
Issues during the event: [LIST ANY PROBLEMS]
Issue resolution: [HOW EACH WAS HANDLED]

Rating per category (1-5 with notes):
- Communication and responsiveness
- Quality of work
- Adherence to timeline
- Problem-solving on the day
- Overall value for money

Overall recommendation: use again / use with conditions / do not use. Include specific evidence for the recommendation. This document will be added to our vendor database.
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Prompt 35 — Close-out checklist

Create a post-event close-out checklist for [EVENT NAME].

Timeline for completion: [DATE BY WHICH ALL TASKS MUST BE DONE]
Team size handling close-out: [NUMBER AND ROLES]

The checklist should cover:
- Venue (return items, venue sign-off, dispute claims if any)
- Vendor final invoices and payments
- Financial reconciliation and budget close-out
- Attendee follow-up communications
- Sponsor and speaker thank-yous and deliverables
- Media and content (photos, video, recording distribution)
- Documentation archiving (contracts, photos, reports, feedback)
- Team debrief and lessons learned
- Kick-off for next year (if recurring)

Mark each item with owner and deadline. Flag items with financial implications that need approval.
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Want 35 More Prompts for Complex Event Scenarios?

These 35 prompts handle the standard event lifecycle. The full pack includes prompts for hybrid and virtual events, multi-city roadshows, event crisis communications, and building a repeatable event brand.

Get the complete event planner prompt library — Use LAUNCH30 for 30% off. Limited uses remaining.

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