Samsung launches certified refurbished phones in India, aiming to replace risky gray market sales with trusted, warranty-backed devices.
Key takeaways
- Why Samsung’s Entry into India’s Refurbished Smartphone Market Could Disrupt Traditional Buying Patterns
- Samsung’s launch of its Certified Re-Newed program in India signals a direct challenge to the gray market and unregulated third-party refurbishers that have historical...
- For Indian buyers, used phones have always come with a caveat: warranties are rare, defects are common, and support is non-existent. Samsung’s program could upend that...
- MLXIO analysis: The real test is whether Samsung’s brand power can erase the stigma that’s dogged refurbished phones in India. With official certification and company-...
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